A complete brand refresh for a $2.7 billion company shouldn't be easy. Doing it all within an 8-month window shouldn't be possible. Yet, working hand-in-hand with IDEXX's Director of Brand Communications we created a lean and efficient team – eliminating red-tape and internal politics.
The entire rebrand including; brand guidelines for all 4-IDEXX divisions, plus additional guidelines for corporate, environmental, photography, presentations, web, and packaging, as well as an extensive multi-day photoshoot, to create a in-house stock photo library were all created within a 8-month period. All produced on time, on brand, and on budget.