Cybex, a leading supplier of exercise equipment for high-end fitness centers both in North America and abroad, came to us looking for a complete rebrand for their line of exercise products. Working with our copywriter we developed new brand messaging; "Proven. In the lab. In the gym. On the field of play". We then explored multiple ways of how to best visually express it.
Working with Cybex's in-house design and marketing teams we produced hundreds of pieces of collateral sales materials, website designs, advertisements, trade show designs, brochures, on-equipment graphics, social posts, and an extensive multi-day photo-shoot (building a photo library for the in-house team). We also developed brand guidelines for Cybex's in-house and international design teams to continue the work once we stepped away.