Cybex IHRSA 2013

IHRSA 2013 is Cybex Internationals most important trade show. They have one week to catch potential customers attention, draw them into the booth, and get them to understand the Cybex brand (and hopefully commit to purchasing Cybex equipment). Working closely with Cybex we were involved in all aspects of the show; messaging, booth layout, surfaces, graphics, interactive kiosks, brochures, catalogs and advertising. The show was a phenomenal success. As one executive said: “What a fantastic week!  This is the best we have ever looked at IHRSA”

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