Like most things around here we keep it simple. We ask questions. We listen. We take good notes. We work as a team; copy, design, marketing all working together to create that one idea that we all know “clicks”. The idea that makes us smile. The idea that makes us shed a tear. The idea that lets us go home after a long day and tell our friends “we created something really cool today”. More often than not – there will be more than one idea that works – and we present them all to you, our client.
But a good idea is only that – unless executed properly a good idea can quickly turn into a bad one. No matter what the piece – a website, iPad app, annual report, direct mail, or logo – scheduling, budget, proofing, choice of materials (or platform) all help insure that a good idea hatches into a great piece.